In Rennes Métropole, if you change, it changes everything!

By Floriane Bernardot on 28 juin 2011

The urban community of Rennes Métropole (in North-West France) launched the campaign « Je change, ça change tout » (I change, it changes everything) aimed at raising awareness and mobilising the citizens.

On June 23rd 2011, the local TV channel "TV Rennes" dedicated a programme to the involvement of Rennes Métropole in favor of sustainable energy (« Ca pose question » - 06/23/2011).

It was first recalled that the urban community has been committed to reducing CO2 emissions since 2008, with the objective of -20% by 2020. A commitment that was strengthened by the unanimous adoption of the urban community Climate Action Plan in October 2010, as underlined by Hervé Letort, Mayor of Saint-Erblon and an elected official of the urban community.
He said that each municipality had already worked on its Sustainable Energy Action Plan - SEAP, that have all been completed AND applied.

Among other guests of the programme, Brendan Catherine, environment and energy manager for the Rennes urban community, introduced the campaign « Je change, ça change tout ».
He is convinced that we have to raise awareness among citizens, companies, to encourage a general action, and turn individual initiatives into a collective move.

This campaign notably offers to create posters in the framework of a European project coordinated by Energy Cities : ENGAGE. These posters display a person and the action they engaged to take in favor of sustainable energy. The citizens of Rennes had the opportunity to have their photograph taken during a green festival, Naturazik, and to get their poster for free ! You can find these posters on the campaign website : www.ca-change-tout.fr, a forum allowing exchanges of best practices and promoting everyone’s commitments.

Hervé Letort insisted on a “real awareness” from the citizens and on increasing commitment. An eco-citizen committee is being build, in order to “work directly with the citizens” and to give a bottom-up move to the decision-making process, “not to impose anything”.

And Mr Letort concluded about the "-20% objective by 2020" : “this is completely feasible and we will achieve it, collectively”.

The city of Rennes has been a member of Energy Cities since 1995, and so has been Rennes Métropole since 2007.
Both are Signatories of the Covenant of Mayors.

© image Rennes Métropole

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