{"id":12006,"date":"2019-06-18T15:34:19","date_gmt":"2019-06-18T13:34:19","guid":{"rendered":"http:\/\/ec.kuusi.ovh\/?post_type=best_practices&#038;p=12006"},"modified":"2022-12-22T11:59:24","modified_gmt":"2022-12-22T10:59:24","slug":"le-grand-besancon-une-communication-adaptee-a-des-acteurs-differents","status":"publish","type":"best_practices","link":"https:\/\/energy-cities.eu\/fr\/bonne-pratique\/le-grand-besancon-une-communication-adaptee-a-des-acteurs-differents\/","title":{"rendered":"Le Grand Besan\u00e7on, une communication adapt\u00e9e \u00e0 des acteurs diff\u00e9rents"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img src=\"http:\/\/www.energy-cities.eu\/db\/action_1754_2.jpg?rand=1549534434\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Dans le cadre de l\u2019animation \npartenariale de son plan climat, le Grand Besan\u00e7on a de nombreux projets\n en cours ou en construction : <\/p>\n\n\n\n<ul><li>Un projet avec la plateforme  Praxibat de <strong>mont\u00e9e en comp\u00e9tence des professionnels du b\u00e2timent<\/strong> gr\u00e2ce \u00e0  la mise en place de rendez-vous r\u00e9guliers entre professionnels sur le  territoire bisontin ;<\/li><li>Deux projets avec des \u00e9tudiants en  communication, qui visent \u00e0 constituer une <strong>base de donn\u00e9es des  entreprises en transition<\/strong>, \u00e0 obtenir une vision des freins et des  leviers de cette transition ainsi qu\u2019\u00e0 d\u00e9velopper une <strong>strat\u00e9gie de  mobilisation de la population<\/strong> avec la plateforme d\u2019\u00e9ducation \u00e0  l\u2019environnement ; <\/li><li>D\u2019autres projets de mobilisation de la  population : 150 familles actives pour le climat, des projets autour de  l\u2019enjeu de l\u2019agriculture et du manger local, etc.<\/li><li><\/li><\/ul>\n\n\n\n<p> De mani\u00e8re g\u00e9n\u00e9rale, le Grand Besan\u00e7on a tir\u00e9 plusieurs enseignements sur la mani\u00e8re de dialoguer avec les acteurs du territoire de ses exp\u00e9riences. Pour les <strong>familles<\/strong>, il s\u2019agit surtout de faire passer des messages de mani\u00e8re <strong>ludique<\/strong>. Il est \u00e9galement possible de compter sur des <strong>acteurs-relais<\/strong>,  dans  l\u2019optique  qu\u2019une  fois  un  tiers  des  citoyens  est  mobilis\u00e9,  ce mouvement  de  fond  suffise  pour  cr\u00e9er  un  d\u00e9clic.Pour  s\u2019adresser  aux <strong>entreprises  du territoire<\/strong>,  le  Grand  Besan\u00e7on  insiste  plus  sur  les <strong>gains  \u00e9conomiques  et  les  bonnes pratiques<\/strong> <strong> d\u00e9j\u00e0  existantes<\/strong>, tout en travaillant au d\u00e9veloppement d\u2019un r\u00e9seau d\u2019entreprises int\u00e9ress\u00e9es  et  agissant  pour  la  transition  \u00e9nerg\u00e9tique.  Les  \u00abRendez-vous  de  la  transition \u00e9nerg\u00e9tique\u00bb en sont un exemple. <\/p>\n\n\n\n<p> \u00c0 la suite du Club des acteurs, et afin de prolonger l\u2019\u00e9mulation cr\u00e9\u00e9e sur le territoire dans le cadre du d\u00e9bat national sur la transition \u00e9nerg\u00e9tique, le Grand Besan\u00e7on s\u2019est rapproch\u00e9 du <strong>Club  d\u2019entreprises  FACE <\/strong>pour  y  int\u00e9grer  un  aspect  d\u00e9veloppement  durable  et  transition \u00e9nerg\u00e9tique. Apr\u00e8s l\u2019approbation du conseil d\u2019administration, un colloque s\u2019est tenu en janvier 2014,  abordant  des  th\u00e8mes  comme  la  mobilit\u00e9,  le  b\u00e2timent,  la  r\u00e9novation  thermique, l\u2019\u00e9conomie sociale et solidaire, etc. La satisfaction du pr\u00e9sident du club FACE (ENGIE)  a permis l\u2019organisation des <strong>\u00abRendez-vous  de  la transition  \u00e9nerg\u00e9tique\u00bb&nbsp;<\/strong>(d\u00e9cembre  2014, mars 2015, octobre 2015), sur le mod\u00e8le des matinales d\u00e9j\u00e0 mises en place par ENGIE: une cinquantaine de personnes issues d\u2019entreprises vari\u00e9es se rassemblent pendant deux heures afin de discuter, d\u2019approfondir certains th\u00e8mes de la transition \u00e9nerg\u00e9tique d\u2019\u00e9changer  des bonnes pratiques, mais \u00e9galement de recevoir l\u2019apport de financeurs comme l\u2019ADEME ou la r\u00e9gion. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de l\u2019animation partenariale de son plan climat, le Grand Besan\u00e7on a de nombreux projets en cours ou en construction : Un projet <a href=\"https:\/\/energy-cities.eu\/fr\/bonne-pratique\/le-grand-besancon-une-communication-adaptee-a-des-acteurs-differents\/\">[\u2026]<\/a><\/p>\n","protected":false},"author":47,"featured_media":17868,"template":"","hub":[310],"topic":[22,108,109],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - 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