{"id":68043,"date":"2023-08-14T10:28:13","date_gmt":"2023-08-14T08:28:13","guid":{"rendered":"https:\/\/energy-cities.eu\/?p=68043"},"modified":"2023-09-21T14:45:57","modified_gmt":"2023-09-21T12:45:57","slug":"promouvoir-la-regeneration-urbaine-pour-une-societe-plus-humaine","status":"publish","type":"post","link":"https:\/\/energy-cities.eu\/fr\/promouvoir-la-regeneration-urbaine-pour-une-societe-plus-humaine\/","title":{"rendered":"Promouvoir la r\u00e9g\u00e9n\u00e9ration urbaine pour une soci\u00e9t\u00e9 plus humaine"},"content":{"rendered":"\n

Imaginez que vous viviez dans une ville dynamique et r\u00e9siliente<\/strong> o\u00f9 des entreprises \u00e9quitables et durables<\/strong> prosp\u00e8rent, o\u00f9 les citoyens ont un acc\u00e8s \u00e9gal \u00e0 tous les services et o\u00f9 les ressources sont utilis\u00e9es judicieusement pour assurer un avenir \u00e0 la prochaine g\u00e9n\u00e9ration<\/strong>.<\/p>\n\n\n\n

Ce r\u00eave peut devenir r\u00e9alit\u00e9. Le hub d\u2019Energy Cities Sobri\u00e9t\u00e9 et justice sociale au c\u0153ur de l\u2019\u00e9conomie locale<\/em><\/a> s’efforce de le r\u00e9aliser. En effet, nous nous engageons \u00e0 aider les villes \u00e0 construire une soci\u00e9t\u00e9 autonome et r\u00e9siliente en repensant les mod\u00e8les sociaux et \u00e9conomiques.<\/p>\n\n\n\n

Le 18 octobre, rejoignez-nous dans la charmante ville de Mod\u00e8ne et embarquez pour un voyage consacr\u00e9 \u00e0 la r\u00e9g\u00e9n\u00e9ration urbaine.<\/strong> Dans le cadre du Forum annuel d’Energy Cities<\/strong>, nous pr\u00e9parons des sessions inspirantes qui vous donneront l’occasion d’\u00e9changer <\/strong>avec d’autres villes europ\u00e9ennes afin de partager et apprendre mutuellement de vos exp\u00e9riences.<\/p>\n\n\n\n

Voici un aper\u00e7u de ce qui vous attend. Inscrivez-vous d\u00e8s maintenant aux sessions du Hub 5 : nous sommes impatients de promouvoir ensemble le changement<\/strong> !<\/p>\n\n\n\n

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\"Fostering<\/figure>\n\n\n\n
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09:30-12.00 – R\u00c9G\u00c9N\u00c9RATION URBAINE ET ESPACES VACANTS : UNE PROMENADE \u00c0 TRAVERS UNE VILLE DE MOD\u00c8NE TRANSFORMEE<\/h3>\n\n\n\n
\"URBAN<\/figure><\/div>\n\n\n\n
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Promenons-nous dans Mod\u00e8ne pour d\u00e9couvrir les transformations urbaines d’une ville en pleine mutation ! La r\u00e9habilitation des espaces vacants et la r\u00e9g\u00e9n\u00e9ration des friches urbaines <\/strong>permettent de limiter l’\u00e9talement urbain et de revitaliser un quartier. Nous passerons par les rues \u00e9troites du centre historique de Mod\u00e8ne et nous nous arr\u00eaterons dans des lieux qui ont \u00e9t\u00e9 ainsi transform\u00e9s pour en savoir plus sur leur spectaculaire renaissance.<\/p>\n\n\n\n

Notre promenade s’ach\u00e8vera au Laboratorio Aperto<\/strong>, un ancien b\u00e2timent industriel qui abritait autrefois le si\u00e8ge de la compagnie municipale d’\u00e9lectricit\u00e9 (AEM). Cet espace a subi une m\u00e9tamorphose remarquable pour devenir un laboratoire cr\u00e9atif<\/strong> o\u00f9 startups et artistes peuvent exprimer leur potentiel. Un endroit \u00e9tonnant pour un atelier inspirant !<\/p>\n\n\n\n

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14:00-17:30 – LES VILLES PEUVENT-ELLES SE D\u00c9BARRASSER DE LA PUBLICIT\u00c9 ? COMMENT RENDRE L\u2019ESPACE PUBLIC AUX CITOYENNES<\/h3>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

La publicit\u00e9 est omnipr\u00e9sente pour nous inciter \u00e0 acheter toujours plus. Son impact est multiple : pollution lumineuse \u00e0 l\u2019origine de d\u00e9s\u00e9quilibres dans les \u00e9cosyst\u00e8mes, consommation de ressources et d’\u00e9nergie, privatisation des trottoirs et probl\u00e8mes de sant\u00e9 publique. La recherche montre que plus nous sommes expos\u00e9s \u00e0 la publicit\u00e9, plus nous nous sentons malheureux, <\/strong>et plus nous sommes mat\u00e9rialistes, moins nous nous engageons dans des activit\u00e9s sociales positives et moins nous nous soucions de l’environnement. En d’autres termes, la publicit\u00e9 est incompatible avec la d\u00e9carbonisation dont nous avons si grand besoin. <\/p>\n\n\n\n

Et si nous r\u00e9cup\u00e9rions cet espace public <\/strong>pris par la publicit\u00e9 ? C’est possible, malgr\u00e9 les d\u00e9bats intenses et les plaintes des entreprises, comme le prouvent deux villes europ\u00e9ennes.<\/p>\n\n\n\n

Depuis plus de cinq ans, la m\u00e9tropole de Lyon<\/strong> s’est engag\u00e9e dans l’\u00e9laboration d\u2019un r\u00e8glement local de publicit\u00e9. Ce r\u00e8glement instaure une interdiction g\u00e9n\u00e9rale et absolue de certains dispositifs publicitaires, dont les \u00e9crans num\u00e9riques, dans les espaces publics, et ce sur l’ensemble du territoire m\u00e9tropolitain. 

La ville de Haarlem<\/strong>, aux Pays-Bas, pr\u00e8s d’Amsterdam, a approuv\u00e9 l’interdiction – report\u00e9e \u00e0 2024 – de la publicit\u00e9 pour la viande, les trajets en avion pour les vacances, les combustibles fossiles et les voitures fonctionnant aux combustibles fossiles. De plus, elle a l’ambition d’\u00e9liminer compl\u00e8tement la publicit\u00e9 commerciale d’ici 2030<\/strong>.<\/p>\n\n\n\n

Pour cette session, Energy Cities propose d’utiliser la m\u00e9thodologie innovante du Tribunal pour les G\u00e9n\u00e9rations Futures<\/strong><\/a> cr\u00e9\u00e9e et d\u00e9velopp\u00e9e par Usbek & Rica, un magazine fran\u00e7ais qui explore le futur. Sur sc\u00e8ne : un juge, un avocat, un procureur, trois t\u00e9moins, cinq jur\u00e9s tir\u00e9s au sort parmi le public qui s’expriment au nom des g\u00e9n\u00e9rations futures.<\/p>\n\n\n\n

Au cours de la s\u00e9ance, plusieurs t\u00e9moins s’expriment et donnent leur avis sur la n\u00e9cessit\u00e9 ou non pour les villes d’\u00e9liminer les publicit\u00e9s. Pour structurer le d\u00e9bat, diff\u00e9rents chefs d’accusation ont \u00e9t\u00e9 identifi\u00e9s. En fonction de leurs connaissances et de leurs exp\u00e9riences, les t\u00e9moins concentreront leur intervention sur un ou plusieurs chefs d’accusation.  Outre l’impact sur l’environnement<\/strong>, nous nous pencherons \u00e9galement sur les cons\u00e9quences psychologiques<\/strong> de l’exposition \u00e0 la publicit\u00e9.<\/p>\n\n\n\n

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What are you waiting for?<\/h2>\n\n\n\n

Vous \u00eates curieux d’en savoir plus ?  Inscrivez-vous d\u00e8s maintenant \u00e0 la journ\u00e9e d\u2019inspiration d\u2019Energy Cities !<\/a>  <\/p>\n\n\n\n

Ce forum annuel sur trois jours est \u00e9galement riche en \u00e9v\u00e9nements et en activit\u00e9s de r\u00e9seautage. D\u00e9couvrez le programme complet de la journ\u00e9e d\u2019Energy Cities \u00e0 Mod\u00e8ne.<\/a> <\/p>\n\n\n\n

N’oubliez pas de vous inscrire aux autres activit\u00e9s, tout aussi int\u00e9ressantes et inspirantes, que nous vous r\u00e9servons pendant le reste du Forum : sessions pl\u00e9ni\u00e8res, opportunit\u00e9s de r\u00e9seautage, visites \u00e9difiantes de Mod\u00e8ne, et m\u00eame un voyage en train r\u00e9serv\u00e9 aux membres d’Energy Cities !<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Imaginez que vous viviez dans une ville dynamique et r\u00e9siliente o\u00f9 des entreprises \u00e9quitables et durables prosp\u00e8rent, o\u00f9 les citoyens ont un acc\u00e8s \u00e9gal \u00e0 [\u2026]<\/a><\/p>\n","protected":false},"author":74,"featured_media":68037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","ub_ctt_via":""},"categories":[4],"tags":[454,455,456],"hub":[309],"topic":[107,109,110,341,344,365,367,369,372,376,408,410],"legislative_initiative":[],"document_type":[],"acf":[],"author_meta":{"display_name":"Simona 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