{"id":80172,"date":"2024-09-05T14:28:34","date_gmt":"2024-09-05T12:28:34","guid":{"rendered":"https:\/\/energy-cities.eu\/?p=80172"},"modified":"2024-10-07T10:11:59","modified_gmt":"2024-10-07T08:11:59","slug":"comment-lue-peut-aider-les-villes-a-reduire-la-publicite","status":"publish","type":"post","link":"https:\/\/energy-cities.eu\/fr\/comment-lue-peut-aider-les-villes-a-reduire-la-publicite\/","title":{"rendered":"Comment l&rsquo;UE peut aider les villes \u00e0 r\u00e9duire la publicit\u00e9"},"content":{"rendered":"\n<p><strong>Peut-on r\u00e9guler la publicit\u00e9 au niveau de l&rsquo;UE ? <\/strong><\/p>\n\n\n\n<p><strong>Quel est l&rsquo;\u00e9tat actuel des choses ? <\/strong><\/p>\n\n\n\n<p><strong>Alors que de plus en plus de villes europ\u00e9ennes ressentent le besoin de r\u00e9duire la publicit\u00e9 dans leurs espaces publics, la M\u00e9tropole de Lyon (France) nous propose un exemple inspirant. Chez Energy Cities, nous pensons qu&rsquo;il est temps pour les institutions de l&rsquo;UE de se pencher sur cette question et de soutenir les initiatives locales.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<h2><strong>Repenser notre exposition \u00e0 la publicit\u00e9<\/strong>.<\/h2>\n\n\n\n<p>La publicit\u00e9 est partout. Sur les panneaux d&rsquo;affichage dans nos rues, sur les b\u00e2timents, sur des \u00e9crans g\u00e9ants. Ces espaces publicitaires, g\u00e9r\u00e9s par la collectivit\u00e9 locale ou par des entreprises priv\u00e9es, pourraient \u00eatre lib\u00e9r\u00e9s. Plusieurs villes europ\u00e9ennes ont commenc\u00e9 \u00e0 r\u00e9fl\u00e9chir \u00e0 la place de la publicit\u00e9 dans l\u2019espace public pour diverses raisons, notamment :<\/p>\n\n\n\n<ul><li>La <strong>d\u00e9gradation du paysage urbain<\/strong><\/li><li>La <strong>pollution lumineuse et la consommation d&rsquo;\u00e9nergie<\/strong> significative des panneaux num\u00e9riques<\/li><li>Un contenu probl\u00e9matique soulevant des questions \u00e9thiques : <strong>sexisme, racisme, surconsommation<\/strong>.<\/li><\/ul>\n\n\n\n<p>Ces derni\u00e8res ann\u00e9es, des villes comme Nantes (France), Utrecht (Pays-Bas) et Cracovie (Pologne) ont pris des<strong> mesures pour r\u00e9glementer et r\u00e9duire la publicit\u00e9 ext\u00e9rieure<\/strong>. Certaines collectivit\u00e9s locales, comme la M\u00e9tropole de Lyon, ont m\u00eame choisi de l&rsquo;interdire dans certaines zones notamment \u00e0 proximit\u00e9 des \u00e9coles ou dans le m\u00e9tro. Philippe Guelpa-Bonaro, Vice-pr\u00e9sident de la M\u00e9tropole de Lyon pour le climat, l&rsquo;\u00e9nergie et la r\u00e9duction de la publicit\u00e9, nous explique \u00ab\u00a0<em> nous souhaitant <a href=\"https:\/\/energy-cities.eu\/fr\/des-rues-sans-publicite-rendons-lespace-public-aux-citoyens\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>r\u00e9duire le nombre de panneaux publicitaires dans la m\u00e9tropole de Lyon d&rsquo;au moins 75 % et leur taille maximale de 12 \u00e0 4 m\u00b2<\/strong><\/a>. De plus, nous ne voulons plus de panneaux num\u00e9riques dans les espaces publics, car ils attirent l&rsquo;\u0153il et captent notre attention sans notre consentement<\/em>.\u00a0\u00bb<\/p>\n\n\n\n<p>Limiter, voire interdire la publicit\u00e9 n&rsquo;est pas une t\u00e2che facile. Les collectivit\u00e9s locales font face \u00e0 plusieurs obstacles : <strong>manque de r\u00e9glementation claire, opposition de l&rsquo;industrie publicitaire et contraintes budg\u00e9taires<\/strong>. La publicit\u00e9 reste en effet une source de revenus importante pour les villes.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<h2><strong>Aucune l\u00e9gislation europ\u00e9enne ne r\u00e9glemente la publicit\u00e9 dans les espaces publics.<\/strong><\/h2>\n\n\n\n<p>Certains \u00c9tats membres ont d\u00e9j\u00e0 d\u00e9velopp\u00e9 leurs propres r\u00e9glementations en mati\u00e8re de publicit\u00e9 ext\u00e9rieure. Par exemple, en <strong>France et en Allemagne, la publicit\u00e9 est g\u00e9n\u00e9ralement interdite en dehors des zones urbaines et r\u00e9glement\u00e9e par des lois r\u00e9gionales et locales \u00e0 l&rsquo;int\u00e9rieur des villes<\/strong>. Mais cela ne suffit pas. Philippe Guelpa-Bonaro pense que l&rsquo;on peut aller plus loin : \u00a0\u00bb <em>En France, les collectivit\u00e9s ont le droit de r\u00e9glementer la dimension et le nombre de panneaux publicitaires, mais pas le contenu. [\u2026] On a fait la loi Evin dans les ann\u00e9es 90 pour r\u00e9duire la publicit\u00e9 pour l\u2019alcool et le tabac ; pourquoi n\u2019aurait-on pas une loi pour interdire la publicit\u00e9 pour les produits ou services qui aggravent le changement climatique ? Ou pour permettre aux territoires de pouvoir agir sur le contenu des publicit\u00e9s dans leur mobilier urbain et en g\u00e9n\u00e9ral sur leur territoire<\/em> ?\u00a0\u00bb<\/p>\n\n\n\n<p>Il n&rsquo;existe pas encore de loi europ\u00e9enne sur la publicit\u00e9 ext\u00e9rieure. Pourtant, intensifier les efforts \u00e0 ce sujet permettrait de <strong>prot\u00e9ger les consommateurs, de favoriser le march\u00e9 int\u00e9rieur et d\u2019encourager les \u00c9tats membres \u00e0 atteindre les objectifs en mati\u00e8re d&rsquo;\u00e9conomie d&rsquo;\u00e9nergie et de climat.<\/strong> Au cours des derni\u00e8res ann\u00e9es, certains d\u00e9put\u00e9s europ\u00e9ens, comme le Fran\u00e7ais David Cormand (Les Verts), ont propos\u00e9 des motions et des amendements pour interdire la publicit\u00e9 pour les produits fossiles &#8211; malheureusement, la plupart d&rsquo;entre eux ont \u00e9t\u00e9 rejet\u00e9s.<\/p>\n\n\n\n<p>En r\u00e9fl\u00e9chissant avec ses membres, <strong>Energy Cities a r\u00e9dig\u00e9 quelques suggestions <\/strong>\u00e0 int\u00e9grer dans les futures discussions europ\u00e9ennes :<\/p>\n\n\n\n<ul><li>R\u00e9guler le contenu des publicit\u00e9s en <strong>interdisant les produits ou services li\u00e9s aux combustibles fossiles et en donnant la priorit\u00e9 aux entreprises locales<\/strong> plut\u00f4t qu&rsquo;aux services de commerce en ligne et aux produits des multinationales.<\/li><li><strong>D\u00e9finir une luminosit\u00e9, une consommation d&rsquo;\u00e9nergie et une taille maximales <\/strong>pour les panneaux lumineux.<\/li><li><strong>Interdire la publicit\u00e9 dans certaines zones critiques<\/strong> (centres historiques, \u00e9coles, etc.).<\/li><li><strong>Standardiser les tailles maximales<\/strong> pour tous types de panneaux publicitaires dans toute l&rsquo;UE.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n\n\n\n<h2><strong>Mais les villes peuvent d\u00e9j\u00e0 agir !<\/strong><\/h2>\n\n\n\n<p>Bien que la capacit\u00e9 des villes \u00e0 l\u00e9gif\u00e9rer sur la publicit\u00e9 doive \u00eatre accrue, de <strong>nombreuses villes europ\u00e9ennes ont commenc\u00e9 \u00e0 r\u00e9duire la publicit\u00e9<\/strong>, souvent par le biais de r\u00e9glementations sur l&rsquo;espace public. La M\u00e9tropole de Lyon, Bruxelles, Cracovie, Grenoble, Nantes et Bratislava, peuvent servir de mod\u00e8le pour d\u2019autres collectivit\u00e9s locales qui souhaitent agir.<\/p>\n\n\n\n<p>En attendant que l&rsquo;UE avance, les villes peuvent suivre la suggestion de Philippe Guelpa-Bonaro qui propose d\u2019engager le dialogue avec les citoyen.ne.s. \u00ab\u00a0<em><strong>Au moins 80 % de nos concitoyen.ne.s sont favorables \u00e0 la r\u00e9duction de la publicit\u00e9<\/strong>. Cela aide beaucoup lorsqu&rsquo;il s&rsquo;agit de convaincre les professionnels et les autres \u00e9lu.e.s de mettre en \u0153uvre des mesures pour r\u00e9duire la publicit\u00e9<\/em>.\u00a0\u00bb<\/p>\n\n\n\n<p>Lisez l&rsquo;interview compl\u00e8te de Philippe Guelpa-Bonaro <a href=\"https:\/\/energy-cities.eu\/fr\/des-rues-sans-publicite-rendons-lespace-public-aux-citoyens\/\" target=\"_blank\" rel=\"noreferrer noopener\">ici<\/a>. <\/p>\n\n\n\n<p>Curieux d&rsquo;en savoir plus sur la<strong> sobri\u00e9t\u00e9<\/strong> et les mesures n\u00e9cessaires pour am\u00e9liorer le bien-\u00eatre des citoyens ? Lisez notre manifeste <a href=\"https:\/\/energy-cities.eu\/fr\/document-politique\/pour-une-europe-plus-resiliente-la-sobriete-peut-nous-conduire-vers-la-neutralite-climatique\/\" target=\"_blank\" rel=\"noreferrer noopener\">ici<\/a> et inspirez-vous du travail r\u00e9alis\u00e9 dans d&rsquo;autres villes <a href=\"https:\/\/energy-cities.eu\/fr\/nous-sommes-acrros-energie-nous-avons-besoin-desintoxication\/\">ici<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Peut-on r\u00e9guler la publicit\u00e9 au niveau de l&rsquo;UE ? Quel est l&rsquo;\u00e9tat actuel des choses ? Alors que de plus en plus de villes europ\u00e9ennes <a href=\"https:\/\/energy-cities.eu\/fr\/comment-lue-peut-aider-les-villes-a-reduire-la-publicite\/\">[\u2026]<\/a><\/p>\n","protected":false},"author":74,"featured_media":80166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","ub_ctt_via":""},"categories":[4],"tags":[506,514],"hub":[309],"topic":[110,332,346,410,418],"legislative_initiative":[],"document_type":[],"acf":[],"author_meta":{"display_name":"Simona Aronica","author_link":"https:\/\/energy-cities.eu\/fr\/staff\/s-aronica\/"},"featured_img":"https:\/\/energy-cities.eu\/wp-content\/uploads\/2024\/09\/george-dagerotip-YY3Q2IkeX84-unsplash-350x233.jpg","featured_image_src":"https:\/\/energy-cities.eu\/wp-content\/uploads\/2024\/09\/george-dagerotip-YY3Q2IkeX84-unsplash.jpg","author_info":{"display_name":"Simona Aronica","author_link":"https:\/\/energy-cities.eu\/fr\/staff\/s-aronica\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment l&#039;UE peut aider les villes \u00e0 r\u00e9duire la publicit\u00e9 - Energy Cities<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/energy-cities.eu\/fr\/comment-lue-peut-aider-les-villes-a-reduire-la-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment l&#039;UE peut aider les villes \u00e0 r\u00e9duire la publicit\u00e9 - Energy Cities\" \/>\n<meta property=\"og:description\" content=\"Peut-on r\u00e9guler la publicit\u00e9 au niveau de l&rsquo;UE ? 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