Čačak is a city and the administrative center of the Moravica District in central Serbia. It is located in the West Morava valley within the geographical region of Šumadija. According to the 2011 census, the city proper has 73,331 inhabitants, while the administrative area comprises a total of 115,337 inhabitants.
Long known as a spa town, the city lies about 144 km south of the Serbian capital, Belgrade. It is also located near the Ovčar-Kablar Gorge, which houses 12 different monasteries.
The municipality of Čačak has a lasting determination towards environmental protection within its territory. In 2005 the LEAP (Local Ecological Action Plan) document was adopted, which contains a detailed overview of the problems and the current state in environmental protection, goals in the area of environmental protection, and an action plan for achieving the goals.