Business & Financing Models for Tomorrow’s Heritage



The 09 June 2022 from 11:00 until 12:00

A Webinar organized by Hub-In, CENTRINNO and T-Factor as part of the New European Bauhaus Festival 2022

This one hour webinar will be structured as an on-line talk presenting different voices about inclusive and sustainable urban regeneration processes in underused heritage areas in European Cities. Three different approaches to business models and financing systems will be presented, stemming from sister projects HUB-IN, CENTRINNO and T-Factor. The cases are wrapped in a single fictional storyline that develops into the event programme.

Can Jane save her city’s old factory? Being a young entrepreneur from a mid-sized European city, Jane is fully dedicated to turning the abandoned building into a flourishing place; a vibrant destination that people and businesses want to be a part of. But the journey is difficult and along the way Jane finds more questions than answers: 

  • How can we take the abandoned factory back to the days when it was a thriving community ? 
  • Can we turn it into a sustainable, inclusive, and beautiful space? 
  • Why are some old buildings coming back to life while others are not?

In just 60 minutes we will bring together the best of three European projects, and active audience members, to help Jane save the old factory.

Register here.


11:00 – 11:05IntroductionBrian Smith, Heritage Europe & Allison Le Corre (as Jane), Energy Cities
11:05 – 11:20The story of VolumesFrancesco Cingolani, Volumes
11:20 – 11:35The potential of meanwhile/temporary spacesAlejandra Castro, TU Dortmund University
11:35 – 11:50The power of communities and entrepreneurshipPieter van de Glind, CrowdfundingHub
11:50 – 12:00ConclusionsBrian Smith, Heritage Europe & Allison Le Corre (as Jane), Energy Cities